Expand your classes – Branding for the New College of the Arts

I’ve always supported being multifaceted. We should constantly be learning and growing in and out of our chosen fields–especially while in college when we can experiment in various areas while pushing forward to our individual goals. Georgia State provides great opportunity to reach across disciplines and get your feet wet in fields that might not seem pertinent to you, which is how I ended up in a class designed to craft the brand for our new College of the Arts.

Dean Wade Weast presenting goals of COTA to students.

Dean Wade Weast presenting goals of COTA to students.

I’m a film major with a journalism minor. I felt that I had pretty much mastered journalistic writing through in and out-of-class work, so I decided to invest more time on the design aspects. I had already taught myself inDesign, Photoshop and a little Illustrator, but the applied graphic communications class really forced me to hone that skill. For this semester, one of my film professors recommended that I look into the supposed cross-discipline, College of the Arts branding class.

Design student presents on concept poster ideas.

Design student presents on concept poster ideas.

The class is set up to operate similarly to an agency that has been tasked to basically create the face and aesthetic of the College of the Arts. I am one of two film majors working with almost entirely design majors… and it’s a great experience to partially break out of my consistent film work to be a part of a different program and learn more about how the design school operates–something I would never experience keeping my head down in the film program.

This is not only a good experience, but it is something that helps to expand my thought process and my horizons–the eye and mind required to design is very different than what is required to make a film. Being able to not only switch between the two, but to cross pollinate ideas and approaches makes for more unique and interesting work. This is true of any profession–varying scientists have made some of the most interesting art by crossing their knowledge of science with their artistic ability.

Tony Mangle, public relations for College of the Arts, discusses potential and limitations to branding for a new college.

Tony Mangle, public relations for College of the Arts, discusses potential and limitations to branding for a new college.

So, don’t wait for next semester’s class registration to start dabbling in other areas. Start reaching out into other professions and just mess around to see if there’s something else that could become more than “just” a hobby. Look up some tutorials online and grab some of the many resources available through Georgia State and start experimenting. Who knows, you might find yourself in one of the best classes you never expected to be in.

8 Responses to Expand your classes – Branding for the New College of the Arts

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  3. The classrooms should definitely look more like playgrounds to students then boring study rooms. – Office

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